SERUM BLUSH

Role: Lead Designer

Art Direction: Laura Onuska

Photography: David Lazarus

For the design refresh of the LG Serum Bronzing Cheek Lift, I maintained Laura Geller’s visual identity while pushing typography through scale, case, weight, and lockups to enhance editorial storytelling.

I introduced a fresh, more dynamic approach to typography, setting it apart from the brand’s previous design style and elevating the overall aesthetic.