Serum Bronzer

Role: Lead Designer

Art Direction: Laura Onuska

Photography: David Lazarus

For a new product launch, I influenced the redesign of several existing projects to align with the fresh editorial design direction. While maintaining Laura Geller’s visual identity, I pushed typography through scale, case, weight, and lockups, embracing editorial storytelling.

This approach introduced a new way of using typography, elevating the brand’s design language beyond its previous style.